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Metal Shark specializes in meeting the rigorous needs of its clients, including the United States Coast Guard, U.S. Navy, and U.S. Army. Metal Shark's all-aluminum construction provides a solid, durable, and low-maintenance platform built to withstand extreme conditions, harsh environments, and years of abuse. The company hired Bonefish Communications in April 2010 to manage its advertising, public relations, and associate communications activities. Bonefish also assists Metal Shark with direct- and e-marketing campaigns.