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Client: First Watch Gear

Project: With a strong background in commercial and military-grade flotation devices, 1st Watch Gear decided to venture into the recreational market.


Bonefish partnered with Mainsail Marketing to redesign 1st Watch's website and completely overhaul the company's web copy. Bonefish also managed 1st Watch's media post-lauch.



•Rewrote all website copy

•Partnered with Mainsail Marketing for full site overhaul

•Product write-ups in several trade and recreational publications

•Developed introductory media materials inviting journalists to test 1st Watch products

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