Client: Autotether Marine
Project: Upstart kill-switch manufacturer Autotether came to market with a game-changing safety product, but needed to find a voice in the crowded recreational marine sector.
Autotether brought Bonefish aboard to help build its reputation through exceptional branding, advertising, and media outreach campaigns.
•Developed Autotether's social media and digital marketing campaigns
•Designed and planned Autotether's first advertising campaign
•Product write-ups in several trade and recreational publications
•Crafted introductory media materials inviting journalists to test Autotether onboard their boats