Client: LineCutterz

Project: Texas angler Vance Zahorski has had it up to here with rusty, ratty, inefficient line-cutting tools. After 35 years of cutting line with his teeth or fumbling for scissors or knives, Vance was ready for a better way: His solution? Line Cutterz: a sleek, fully-adjustable ring featuring an integrated double-sided blade perfect for quick and efficient cutting of mono-filament and braided fishing line.

 

Vance brought Bonefish aboard to build the company's reputation among the recreational boating media.

 

Output:

•Introductory media release highlighting product features/benefits

•Picked up by multiple national media outlets

•LineCutterz is quickly becoming a household name among fishing enthusiasts