Project: Design and implement full-scale media relations and advertising campaigns on behalf of this Louisiana-based aluminum boat manufacturer.

 

Metal Shark was, at the time, on the cusp of securing its first major military contract to build over 400 small response boats for the US Coast Guard.

 

Output:

•Developed comprehensive media relations and advertising strategy

•Advertising creative

•Direct mail/e-campaigns

•Boat/industry show calendars

•Marketing communications collateral

•Website copywriting

•Social media management