Client: McCain Hi-Performance Rods
Project: Texas-based fishing rod manufacturer McCain Hi-Performance Rods (MHP) sought to build its brand reputation and equity among anglers and media alike. Through a mutual partner, the company brought Bonefish aboard to manage its media outreach campaigns.
•Drafted multiple media releases for distribution to key media outlets covering the recreational fishing industry
•Pitched the MHP story to multiple outlets, resulting in extensive coverage