Client: McCain Hi-Performance Rods

Project: Texas-based fishing rod manufacturer McCain Hi-Performance Rods (MHP) sought to build its brand reputation and equity among anglers and media alike. Through a mutual partner, the company brought Bonefish aboard to manage its media outreach campaigns.

 

Output:

•Drafted multiple media releases for distribution to key media outlets covering the recreational fishing industry

•Pitched the MHP story to multiple outlets, resulting in extensive coverage