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- Our Clients -

Autotether Marine

Autotether logo

Project: Product Launch

Upstart kill-switch manufacturer Autotether came to market with a game-changing safety product, but needed to find a voice in the crowded recreational marine sector.

 

Autotether brought Bonefish aboard to help build its reputation through exceptional branding, advertising, and media outreach campaigns.

Deliverables

  • Developed Autotether's social media and digital marketing campaigns

  • Designed and planned Autotether's first advertising campaign

  • Product write-ups in several trade and recreational publications

  • Crafted introductory media materials inviting journalists to test Autotether onboard their boats

Autotether print ad highlighting the product's compact size and safety features.
Media coverage from "The Outdoor Wire" highlighting the Autotether product.
Media coverage highlighting the Autotether product.
Bonefish Communications press release introducing Autotether to media outlets.
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