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- Our Clients -
McCain Hi-Performance Rods
Project: PR & Media Outreach
Texas-based fishing rod manufacturer McCain Hi-Performance Rods (MHP) sought to build its brand reputation and equity among anglers and media alike. Through a mutual partner, the company brought Bonefish aboard to manage its media outreach campaigns.
Deliverables
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•Drafted multiple media releases for distribution to key media outlets covering the recreational fishing industry
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•Pitched the MHP story to multiple outlets, resulting in extensive coverage
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