Creative Portfolio

Engineering Growth at the Intersection of Empathy & Execution

I operate at the intersection of enterprise brand governance, data-driven performance marketing, and modern revenue operations (RevOps). Over a 15+ year career spanning fractional CMO leadership, corporate marketing director roles, and independent consultancy, I structurally pivot marketing departments from creative cost centers into automated growth engines.

I don't just hand off high-level strategy blueprints; I step under the hood of matrixed organizations to build scalable digital infrastructures, engineer technical data pipelines, and translate complex product capabilities into dominant market narratives.

My operational playbook is built on measurable, high-stakes outcomes:

• Enterprise Scale: Partnered with executive suites to scale corporate revenue from $80M to $100M in a 12-month period, constructing the foundational multi-market marketing frameworks required to secure capital acquisition and board alignment.

• Pipeline Velocity: Engineered an outbound content engine that generated a 581% increase in web traffic and a 250% lift in top-of-funnel conversions by executing behavioral data audits and directing matrixed external agency networks.

• Digital Transformation: Directed multi-line industrial advertising and digital communications portfolios across North and South American markets, pivoting legacy operations into 80% digital-first growth engines and driving 11 consecutive months of record revenue.

• Modern MarTech Architecture: Deploy custom digital platforms integrating native CMS systems with advanced generative AI models, automated Zapier pipelines, and real-time Salesforce/HubSpot routing to maximize speed-to-lead execution and capture net-new search visibility (SEO, AEO, GEO).

I'm a technology-first strategist with a proven track record of building scalable infrastructure designed to protect corporate margins and replace commercial guesswork with predictable revenue streams.

If you're looking for a growth partner to accelerate your current commercial initiatives, let’s connect.