- My Expertise -
Creative Portfolio

An Experienced Marketing Pro Who Gives a Sh*t
I’ve spent 20+ years helping brands find their voice, grow their audiences, and turn marketing into something people actually want to engage with. Along the way, I learned one truth that guides everything I do:
People don’t care unless you Give A Sh*t.
I call it the G.A.S. Factor — and yeah, it’s a little cheeky. But it’s real. It's about showing up with purpose, empathy, and creative fire that actually moves people. Whether I’m leading a rebrand, building a demand gen engine, or crafting a single line of copy, I’m all in — because if I’m asking your audience to care, I’d better care first.
As a storyteller, strategist, and founder of Bonefish Communications, I’ve partnered with global brands and local underdogs alike. What unites every project? A clear sense of why behind the what. My work blends data and intuition, heart and hustle.
Inspired by folks like Simon Sinek, Gary Vee, Brian Buffini, and Brené Brown, I believe great marketing starts with belief — and ends with connection.
If you’re looking for someone to just “run a few campaigns,” I’m probably not your guy. But if you want a partner who cares deeply about the work, your team, and your impact?
Let’s roll.
👉 The work follows. The coffee’s on me.