Client: Honda Marine
Project: As a contractor to Honda Marine, I had the opportunity to build the brand's media outreach campaign from scratch.
Over four years, we launched 3 new products, hosted several media events, and organized multiple dealer meetings.
•Led team of 7 media relations professionals to drive proactive media relations campaigns
•Hosted media events for 50+ editors, resulting in 100% coverage among core media outlets
•Oversaw the development, creative direction, and copywriting of 2 product-specific microsites
•Crafted executive talking points and speeches for dozens of trade shows and media events
•Leveraged vendor relationships to produce a quarterly newsletter for distribution to Honda's network of over 1,000 retail dealers and manufacturing partners
•Directed scripting, photography, voiceover, and final production of consumer-facing product videos