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Client: NAMJet, LLC

Project: Conduct a re-branding campaign for this established marine waterjet manufacturer. Formerly North American Marine Jet, NAMJet suffered from a lack of name recognition as well as a reputation for building “slow” waterjets.


Bonefish was tasked with building a multi-channel campaign devoted to establishing the newly renamed company as a manufacturer of high-powered and high-thrust systems.



•Developed full communications strategy

•Media relations plan

•Boat/industry show calendars

•Marketing communications collateral

•Website redesign and copywriting

•Social media management

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