Client: NAMJet, LLC
Project: Conduct a re-branding campaign for this established marine waterjet manufacturer. Formerly North American Marine Jet, NAMJet suffered from a lack of name recognition as well as a reputation for building “slow” waterjets.
Bonefish was tasked with building a multi-channel campaign devoted to establishing the newly renamed company as a manufacturer of high-powered and high-thrust systems.
•Developed full communications strategy
•Media relations plan
•Boat/industry show calendars
•Marketing communications collateral
•Website redesign and copywriting
•Social media management