Project: Conduct a re-branding campaign for this established marine waterjet manufacturer. Formerly North American Marine Jet, NAMJet suffered from a lack of name recognition as well as a reputation for building “slow” waterjets.

 

Bonefish was tasked with building a multi-channel campaign devoted to establishing the newly renamed company as a manufacturer of high-powered and high-thrust systems.

 

Output:

•Developed full communications strategy

•Media relations plan

•Boat/industry show calendars

•Marketing communications collateral

•Website redesign and copywriting

•Social media management